1.2 market anlyze

A questionnaire was made for the Chinese population, which included age, preferences and more detailed personal information. This project is about illustrations and packaging design for soda tanks. In order to know who the soda audience is, this questionnaire was conducted. Packaging and commercial illustration design are designed to attract consumers' attention and increase their desire to buy, so it is most important to cater to the right consumer group.

There are 30 people in each of the five groups. The statistics show that people under the age of 18 prefer to consider taste; people aged 18-25 prefer outer packaging; 26-30 people prefer to consider the sugar content; and most people over the age of 31-50 and over 50 are also considering taste and sugar content.

It can be seen that most people will still consider taste and outer packaging. More teenagers prefer good-looking packaging, accounting for the largest proportion of people aged 18-25 compared with children under the age of 18.

inte project This page is part of the collection 'IVM YR3 '.

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